Being fearless and embracing technologies changing the industry
Technology has created a modern hotel experience that would have seemed far-fetched just a few years ago.
Kevin Spruill, the vertical programs manager for hospitality at fiber internet and managed Wi-Fi provider Spectrum Enterprise, offers a scenario to show the drastic changes. Guests forgo the front desk and use their mobile-phones for check-in, a room key, check-out, and payment. At the hotel, data in the customer retention management system on guest preferences during prior visits craft a more personalized stay. “Capturing that data for a hotelier is key,” Spruill says. “You want to know what Kevin Spruill likes when he checks into his room, whether it is two bottles of water or two bottles of IPA, with a room temperature set at 70 degrees and ESPN popping up on the TV when he enters the room.”