Remember the 4 Ps of Marketing? The 4th P is well... you guessed it! Pricing. Hotels sell perishable goods that expire every night. RevPar, ADR, Occupancy Rates, caps, troughs... Pricing can be daunting. Are you leaving money on the table? Odds are you probably are. That's where INNsight can help. See, we sell tens of thousands of rooms annually so we know how to sell hotel rooms. And we work hard to get you YoY growth and maximize your RevPar.
We work hard to ensure our client hotel properties increase revenue to reach weekly and monthly sales goals by implementing proven revenue management strategies and tools. We analyze market demand, historical trends, geo trends, and destination-specific trends to predict revenue potential and tap into all sales earning opportunities.
We use our IT tools, sophisticated spreadsheets and web based analytics programs to understand historical lookbacks on rates to set a baseline to achieve a desired ADR. Then we modulate rates based on supply and demand to achieve our marks. Rates are dynamically set based on variables we determine impact your properties individual Revenue Management Algorithm. You just sit back and relax while we try and beat your YoY performance.
We have built our own technologies to distribute and manage rates across all of the major Online Travel Agents. Our relationships with vendors from PMS providers to OTAs allows us unprecedented control of your rates and distribution once you're hotel is plugged in to our management program.