Sales and Marketing are integral to a hotel property's success. Without a marketing plan or even an understanding of the 4 basic P's of marketing you are doomed to fail. We understand Hotels; we understand Placement, Promotion, and Pricing. Wait that's 3 P's! So yes, your Product is your hotel, but its more than just that. Your product is online, physical, and social. Without a digital marketing strategy, how is a guest supposed to find your physical hotel? If you don't maintain your facilities or offer a compelling hotel product you will fail to win positive reviews. And increasingly people talk. And they even tweet! Here's how INNsight Hospitality Group can help you with your sales and marketing:
We helped build a leader in Digital Marketing for hotels, INNsight.com. We'd start with designing or redesigning your hotel's digital footprint and setting it up for success online with direct sales.
TripAdvisor is HUGE! If you do not pay attention to your hotel's online reputation you are dismissing your number one revenue driver. INNsight pays attention to your hotel's reputation and listens to your customers by using its very own reputation management tools. We curate and reply to your customer's feedback and work hard to drive back guests to your hotel to book direct.
We have relationships with well over a hundred tour group agencies and book hundreds of groups that easily check in and check out daily at some of our hotels. Our group contacts plus our management know-how can efficiently drive your shoulder month's sales and help blend your hotel's revenue mix between single room sales and room blocks.